The e-hailing sector in Nigeria is largely limited - same pool of drivers, a very slowly increasing pool of riders - so the differentiating factors are usually limited to price and customer service.
The service allows riders choose their preferred ride and drivers, right from the app - still trying to work out how this is a fair arrangement. Not only that, there is also a promise to offer free WiFi on board and driver/passenger liability insurance.
Smart Cab also offers a uni-level marketing programmer where riders earn 2% residual income on every other rider they refer. The service is currently operative in Lagos, Benin, Port-Harcourt, Abuja and Ibadan.
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